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7.20.2009 - CAMBRIDGE - Josh Gerber, owner of 1369 Coffee Shop in Central Square, says he enjoys the competition from the Starbucks down the street on Mass Ave. Despite Starbucks' marketing strategy to rebrand itself as a neighborhood coffee shop, Gerber says he expects his regulars to keep coming. "I think people are just starting to get tired of Starbucks," he said. But still, he said his own shop, which he purchased from another owner 7 years ago, owes much to its corporate competitor for making espresso and lattes mainstream.

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7.20.2009 - CAMBRIDGE - Josh Gerber, owner of 1369 Coffee Shop in Central Square, says he enjoys the competition from the Starbucks down the street on Mass Ave. Despite Starbucks' marketing strategy to rebrand itself as a neighborhood coffee shop, Gerber says he expects his regulars to keep coming. "I think people are just starting to get tired of Starbucks," he said. But still, he said his own shop, which he purchased from another owner 7 years ago, owes much to its corporate competitor for making espresso and lattes mainstream.
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